I have been looking at different horror trailers and found the conventional techniques used are things such as the length of the shots, they are genrally short to build a dramatic effect. The colour palette is also usually dark, as is the lighting. They are normally set in an isolated place, often places with a history of strange events.
There are different camera angles used such as point of view shots, this type of shot is used often as it involves the audience. There is also a lot of handheld camera work as this also involves the audience.
The sound effects in horror trailers have a huge impact as they set the mood, sound genrally builds up towards the end of the trailer to create tension.
The editing of a horror trailer also has a big impact as it allows you to speed things up, slow it down, change the colour etc.
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