Presentation continued

Today i am adding to my powerpoint presentation about synergy, vertical and horizontal integration. I will revise more whilst i am doing this so i can get used to the different media terminology for the exam. i am now finding information about convergence and how it was used for the Spiderman movie. I researched the production of Spiderman and how it has made profits by things such as convergence, the working with other companies, game sales, and action figures etc. I am also looking into how viral marketing can advertise the movie and how. i am finding the viral marketing section the easiest. It is things such as how social networking sites etc can help promote films and how audiences can comment on the internet about their view on the film and how this can effect other peoples choices on whether to see the film at the cinema or not. Also, YouTube, this posts things such as teasers of the films, trailers, and cast interviews which will make the audience feel more involved in the film. When i have finished my presentation i will upload it onto my blog.

Analysis of past essays

In our last lesson we had time to read examples of past essay questions and answers. We had to read through what strengths they had and what they could improve on. This helped me get a better idea of the types of questions that i will get in the exam and how we can answer them as i have never had a media exam before due to not taking media at GCSE. We then had to wright down what we think we can improve on and what we are already comfortable with. I feel most comfortable with mise-en-scene and different camera angles as i can pick up on them the easiest whilst watching a clip. I find that i can write the most about them. However, I feel like i need to use more media appropriate language as i tend to use simplistic language as i have only just started media and need to get used to the specific languange. I also feel i need to improve on editing as i can never find much to write about it, i need to think about the different kinds of editing and how things such as the shot length can present different things.

Beginning the presentation

Today we had to make a powerpoint presentation on Synergy, Vertical Integration and Horizontal Intergration, i mentioned the advantages and the disadvantages and also how it worked for the Spiderman film. I looked at how Sony and Warner Bros owns more companies and how Warner Bros used to own cinemas around the UK. Since i did not do media technology for GCSE i dont know a great deal of media terminology so i have made sure to put detail in my powerpoint and make it easy to use for revision for when i begin to revise for the exam. I have also done some research on the different film companies and how they worked together to promote the film further and how they can make better profits because of it.

Moses Jones

We had to watch a clip from Moses Jones and wright an essay on how it represents race. There are a lot of things that contribute to the way they persue different races. Things such as camera angles makes the white man in the office look more powerful that the black man as it shows him from a low angle. Also, the reflection from the glass makes it look like there is a seperation between them. The jobs that they have make the white men look supirior to the black men also by the clothes they are wearing- they look better off.
        Whilst the men in the morgue pull out the body, the camera shakes which makes it more realistic, also the body is pulled straight to the centre of the screen, purely for the shock. The white men seem to look down on the black mans body during this clip as it shows them from a low angle, this shows disrespect.
        It is also edited to show that the people in the morgue are included with the people in the office from cutting from the body, to a picture of the body. This is to show that the stories are linked.